At Don’t Call Me Pepperoni, we believe pizza is far more than what the world has come to expect. It’s not just a slice — it’s a culture, a craft, and a story that deserves to be told in all its richness.
Our mission is simple: to bring the lesser-known, authentic expressions of Italian pizza to a global stage. Beyond the classics, Italy is home to an incredible diversity of styles, techniques, and traditions — many of which remain undiscovered outside their regions of origin.
That’s why we’re passionate about introducing unique creations like pizza fritta, golden and indulgent; pizza baciata, light yet satisfying with its signature “kissed” layers; and pizza al ruotino, perfectly crisped and baked in small pans for a bold, flavorful bite.
Every pizza we serve is rooted in tradition, but driven by curiosity. We honor the heritage of Italian baking while reimagining how it can be experienced today — whether you’re a lifelong pizza lover or discovering something entirely new.
Don’t Call Me Pepperoni isn’t just a name — it’s a statement. It’s an invitation to look beyond the familiar, and taste Italy the way it was meant to be: diverse, surprising, and unapologetically authentic.
There comes a moment when you realize that playing it safe is no longer enough.
After years spent behind a camera capturing other people’s stories, and behind a screen building digital ones, I felt something was missing. I wasn’t creating something of my own — something real, something you could touch, taste, and share.
So I made a decision. I walked away from everything I knew to follow a dream that had been quietly growing inside me for years: opening a pizzeria in the United States.
I went back to where it all begins — Naples. I trained in one of the best pizza schools in the world, immersing myself in the craft, the discipline, and the culture that define true Italian pizza. Then came a short but intense experience in Naples itself, where I learned that pizza isn’t just food — it’s identity, pride, and tradition.
But I didn’t want to simply replicate what already exists. I wanted to bring something new. Something different.
That’s why I chose Texas.
A place full of energy, openness, and opportunity — the perfect ground to introduce a new vision of pizza. Not just the classics people expect, but the ones they’ve never seen before. The ones that tell a deeper story of Italy.
Don’t Call Me Pepperoni was born from that leap. From the courage to change, to risk, and to build something meaningful from scratch.
This is not just a pizzeria.
It’s a new chapter.
+1 945 399 2057